Case Study: Gardening Franchise
Client Snapshot
- Industry: Lawn mowing and garden services
- Locations: Across many statesÂ
- Structure: Large franchise network
- Coverage: Hundreds of service areas
The Problem
- Inconsistent online presence across locations
- Franchisees competing in same areas
- Limited control over local visibility
- No unified lead generation system
Strategy
- State-based website structure
- Suburb-level SEO rollout
- Google Business Profile optimisation per franchise
- Centralised lead generation strategy
- Ongoing content and authority building
Execution
- Built separate state websites
- Created suburb-level landing pages at scale
- Implemented structured SEO framework
- Optimised GBP listings across network
- Aligned content with local search intent
Results
- Strong visibility across multiple suburbs and states
- Increased inbound leads for franchisees
- Reduced reliance on paid advertising
- Scalable system supporting network growth
Key Takeaways
- Franchise SEO requires structure, not guesswork
- Local visibility must be controlled centrally
- Suburb-level targeting drives consistent leads
- Scale comes from systems, not one-off campaigns
