- 55%
164% Increase in Leads
Looking to enhance their online presence and boost their SEO performance, Zara enlisted the help of Numerique. Our team worked closely with this top-tier B2B brand to develop and implement a comprehensive online strategy, resulting in significant revenue growth.

About Mechanical Shop
Zara is a Spanish clothing and fashion company founded in 1975. It is one of the world’s largest fashion retailers, with over 2,000 stores located in more than 90 countries. Zara is known for its fast fashion business model, which allows the company to quickly respond to changes in fashion trends and bring new designs to market in a matter of weeks.
The challenge
Zara understands the critical role that SEO plays in their digital strategy, and they sought a reliable partner who could deliver results. Upon receiving a recommendation, Zara turned to Numerique, and for over seven years, we have been their trusted partner. We have not only enhanced their digital presence through SEO but have also implemented innovative strategies like social media marketing, driving significant growth in their online revenue.
Zara has commended our marketing capabilities, stating, “They have surpassed what most other companies can offer.” This praise reinforces our commitment to delivering exceptional results for all our clients, no matter the industry or scale of their operations.
Services Used:
STRENGTH IN NUMBERS
Business impact
Since partnering with Numerique, Zara has witnessed a significant surge in organic search traffic to their website, resulting in higher conversion rates and increased contact form submissions. By relying on our expertise and insights, Zara has been able to optimize their marketing spend and generate exceptional results. The outcomes of our partnership include:
Organic transactions increased
Organic conversion rate improved
Increase new users from organic traffic
Esteemed digital marketing solutions
As part of our partnership, Zara has the advantage of having a dedicated Numerique account manager who serves as the primary point of contact, working closely with our team of experts to ensure that the partnership yields the desired outcomes. Zara has expressed their satisfaction with our collaboration, saying,
“Numerique has become an extension of our marketing team. They provide us with a robust digital strategy that we wouldn’t have been able to achieve without their support. Our marketing team is small, but with Numerique, we can accomplish so much more.”
- Search engine optimization (SEO)
- Pay-per-click (PPC) advertising
- Social media
- Web design
+40 %
EcommerceÂ
growth
236 %
Increase in organic sessions
131 %
Increase in organic contact form submissions
Case Study: Mechanical Shop
Client Overview
Client Name:Â Mechanical Shop
Industry: Mechanical Shop
Location: Perth, Australia
Challenge: Auto Pro Mechanical, a trusted mechanical shop in Perth, faced the challenge of growing competition and the need to expand their customer base. They aimed to achieve a remarkable 164% increase in leads and establish themselves as the top choice for automotive services in the region.
Objectives
- SEO Optimization: Conducted an extensive SEO audit and implemented targeted strategies to enhance search engine rankings for automotive-related keywords.
- Content Marketing: Created informative blog posts on car maintenance, repair guides, and success stories from satisfied customers.
- Paid Search Campaigns: Launched geo-targeted Google Ads campaigns, focusing on high-intent keywords related to automotive services and repairs.
- Social Media Marketing: Developed engaging social media content featuring automotive tips, customer testimonials, and updates on industry trends.
- Email Marketing: Implemented a segmented email marketing strategy to nurture leads, offer automotive promotions, and provide car care advice.
Strategies Implemented by Unique Point
- Enhance Online Visibility: Improve the shop’s presence on search engines and social media platforms.
- Achieve More Leads: Achieve a remarkable 164% increase in inquiries for automotive services.
- Enhance Customer Engagement: Connect with potential clients and provide exceptional automotive services.
- Position as Automotive Experts: Establish Auto Pro Mechanical as industry leaders in mechanical repairs and client satisfaction.
Results
- 164% Increase in Leads: In just six months, Auto Pro Mechanical achieved an impressive 164% increase in leads for automotive services, driven by enhanced online visibility and lead nurturing strategies.
- Significant SEO Improvement: The mechanical shop’s website now ranks in the top 3 for 65% of their targeted automotive keywords, resulting in a substantial increase in organic visibility.
- Engaging Content: Educational content received significant attention, with a 180% increase in readership and shares, showcasing Auto Pro Mechanical as industry experts.
- Enhanced Customer Engagement: The website’s client engagement improved by 70%, attributed to an improved user experience and responsive customer service.
- Strong ROI on Paid Campaigns: Paid search campaigns delivered an impressive ROI of 4.3:1, accompanied by a notable influx of inquiries.
Client Testimonial
Conclusion
This case study highlights Unique Point’s proficiency in addressing industry-specific challenges through tailored digital marketing strategies. The comprehensive approach, encompassing SEO, content marketing, paid advertising, and social media, resulted in a remarkable increase in leads and established Auto Pro Mechanical as the preferred choice in the competitive automotive services market.