Tony Bulic leads the strategic direction of Unique Point and drives innovation across every service line. With more than four decades in business, he brings deep commercial experience across marketing, technology, and operations.

Tony focuses on building scalable systems that generate measurable growth for clients. His work centres on local SEO & SAO, AI-driven lead generation, and high-performance digital ecosystems. He has played a key role in developing Unique Point’s “Local Ranking Package”, which combines Ethical Google Business Profile optimisation, location-based SEO, paid advertising, and superior AI automation into one integrated growth model.

He works closely with clients to identify revenue gaps and turn underperforming assets into consistent lead sources. His approach is direct and results focused. Every strategy must produce clear commercial outcomes.

Tony also leads the development of their Next Level Integrated CRM platform. This system gives businesses a central operating layer to manage leads, automate ADS & follow-up, and track performance across all marketing channels.