Client Snapshot
- Industry: Plumbing services
- Location: South West Sydney
- Team: 5 to 10 technicians
- Service Area: Multiple suburbs
The Problem
- No structured multi-location presence
- Limited visibility in Google Maps
- Google Ads running without clear optimisation
- Website not built for conversion
- No system to re-engage old leads
Strategy
- Full website rebuild focused on conversions
- Multi-location landing page rollout
- Google Business Profile expansion across service areas
- Structured Google Ads campaigns with tracking
- AI lead reactivation system for old database
Execution
- Built suburb-specific pages targeting high-intent searches
- Set up and optimised multiple GBP listings
- Implemented call tracking and conversion tracking
- Integrated CRM and AI follow-up system
- Prepared AI voice and SMS workflows for lead capture
Results (Early Phase + Projected Impact)
- Strong increase in local visibility across target suburbs
- Higher conversion rates from new website structure
- Improved lead quality from Google Ads
- Positioned for 30 to 40 additional jobs per month
Key Takeaways
- Multi-location SEO builds long-term dominance
- Google Ads without tracking wastes budget
- AI follow-up converts missed opportunities into revenue
- Website structure directly impacts lead volume
