Client Snapshot
- Industry: Fibreglass pool constructionÂ
- Location: Southeast QueenslandÂ
- Services: Supply and installation
The Problem
- Low visibility in competitive marketÂ
- Website not ranking for key searchesÂ
- No structured content strategyÂ
- Missing coverage across key suburbs
Strategy
- Website rebuild with SEO-first structureÂ
- Location and service-based page expansionÂ
- Content aligned with real buyer questionsÂ
- Technical SEO optimisation
Execution
- Built pages targeting pool types and locationsÂ
- Structured content around decision-stage queriesÂ
- Improved site performance and UXÂ
- Implemented internal linking strategyÂ
- Positioned site for long-term organic growth
Results
- Increased visibility across target regionsÂ
- Improved rankings for key service termsÂ
- Higher engagement and enquiry ratesÂ
- Strong foundation for ongoing growth
Key Takeaways
- High-ticket services require deep contentÂ
- Buyers search differently at each stageÂ
- Coverage across locations drives enquiriesÂ
- SEO builds long-term pipeline stability
