Client Snapshot
- Industry: Fibreglass pool construction
- Location: Southeast Queensland
- Services: Supply and installation
The Problem
- Low visibility in competitive market
- Website not ranking for key searches
- No structured content strategy
- Missing coverage across key suburbs
Strategy
- Website rebuild with SEO-first structure
- Location and service-based page expansion
- Content aligned with real buyer questions
- Technical SEO optimisation
Execution
- Built pages targeting pool types and locations
- Structured content around decision-stage queries
- Improved site performance and UX
- Implemented internal linking strategy
- Positioned site for long-term organic growth
Results
- Increased visibility across target regions
- Improved rankings for key service terms
- Higher engagement and enquiry rates
- Strong foundation for ongoing growth
Key Takeaways
- High-ticket services require deep content
- Buyers search differently at each stage
- Coverage across locations drives enquiries
- SEO builds long-term pipeline stability
